TARGET
POSITION
MONITOR
REFINE
ABOUT US
DT Marketing is a boutique full-service marketing agency headquartered in Irvine, CA. Our team is comprised of professionals with experience in all genres including restaurants, consumer packaged goods and retail. Founded on the principles of utilizing consumer research to gain insights about your customers to develop a strategic plan.
We help clients grow by providing: branding and business operations growth strategies. Design creative that has a strong impact on the target. Build customer feedback mechanisms for profitable new product expansion. Consumer segmentation/profiling modeling and research.
Our Mission: successfully position our client brands and products to effectively target, reach and satisfy consumers while maintaining a strong ROI.
RESEARCH & ANALYTICS
The opportunity grows when you better understand how your customers segment into like behaviors, expectations and usage of your brand. DT provides a comprehensive read, by customer type of your brand and products' appeal:
-
Gap Analysis Price/Value
-
Price Sensitivity
-
Sales Drivers
-
Target Audience
-
Psychographics
-
Demographics
-
Competitive Use
-
Brand Fit
-
Brand/Category Use
-
Benchmarking
-
Who Visits More Often
THE TOOLS
-
Competitive Attitude & Use
-
Segmentation/Consumer Profiling
-
Menu Architecture/Innovation
-
Menu Pricing/Strategy & Design
-
New Product Pipeline/Ideal Pricing Analysis
-
Customer Satisfaction Tracking
INSIGHT DRIVEN MARKETING
The cost of doing business today results in fewer chances at reaching targeted customers with impact. We strive to remove as much of that chance as possible. Insights are key to developing a strategic plan that leads to a successful execution:
-
Demographics
-
Psychographics
-
Competitive Use
-
Category Analysis and Use
THE TOOLS
We’re a comprehensive team that can help discover, plan and manage your day to day marketing needs including:
-
Digital & New Media Promotions
-
Media Planning and Purchasing
-
Local Store Marketing
-
Street Teams
-
POS Design/Production
-
Consumer Promotions
-
Public Relations
-
Social Media
-
Brand Advertising
-
Training Programs
-
Menu Design
-
Recipe Development
-
Promotional Events
-
Printing/Fulfillment
-
Incentive Programs
-
Sweepstakes/Contests
BEVERAGE CONSULTING
By understanding who your customer is, we know what they want and can build a plan that solves for what they demand...
We provide ideation, development and coordination for a strategic Beverage Marketing Plan designed to deliver a strong return on investment and increase both guest checks and counts.
THE TOOLS
Benchmark Development
-
Current Sales & Pmix Review
-
Costs & Margins Analysis
-
Drink Category &Product Review
-
Product Inventory & Mandate List
-
Beverage Calendar: Pipeline, Testing & Promotional
Beverage Marketing Tactics
-
Menu Refresh, Engineering & Development
-
LTO/Seasonal Promotions
-
Guest Incentive Programs - Sweeps, Value-Added: Happy Hour, Small Plates, etc.
-
Team Training Programs - Videos/Mobile Apps/Merchandise
-
Team Incentive Programs
-
Field & National Marketing Promotion
Beverage R&D
-
Industry & Consumer Trends
-
Products & Flavor Innovation
-
Current Sales & Pmix Review
-
Pipeline Process:Vendor Mixology Sessions,Panel Tasting, Consumer Screening/Panel Diaries, Store Testing
Vendor Relationship & Management
-
Product Portfolio Review & Brand Focus
-
Leverage Programs & Opportunities
-
Product Depletions
-
Vendor Invoice Management
contact us
clients
