ABOUT US

DT Marketing is a boutique full-service marketing agency headquartered in Irvine, CA.  Our team is comprised of professionals with experience in all genres including restaurants, consumer packaged goods and retail.  Founded on the principles of utilizing consumer research to gain insights about your customers to develop a strategic plan.

We help clients grow by providing: branding and business operations growth strategies. Design creative that has a strong impact on the target. Build customer feedback mechanisms for profitable new product expansion. Consumer segmentation/profiling modeling and research.

 

Our Mission: successfully position our client brands and products to effectively target, reach and satisfy consumers while maintaining a strong ROI.

 

RESEARCH & ANALYTICS

The opportunity grows when you better understand how your customers segment into like behaviors, expectations and usage of your brand. DT provides a comprehensive read, by customer type of your brand and products' appeal:

  • Gap Analysis Price/Value

  • Price Sensitivity

  • Sales Drivers

  • Target Audience

  • Psychographics

  • Demographics

  • Competitive Use

  • Brand Fit

  • Brand/Category Use

  • Benchmarking

  • Who Visits More Often

THE TOOLS

  • Competitive Attitude & Use

  • Segmentation/Consumer Profiling

  • Menu Architecture/Innovation

  • Menu Pricing/Strategy & Design

  • New Product Pipeline/Ideal Pricing Analysis

  • Customer Satisfaction Tracking

 

INSIGHT DRIVEN MARKETING

The cost of doing business today results in fewer chances at reaching targeted customers with impact. We strive to remove as much of that chance as possible. Insights are key to developing a strategic plan that leads to a successful execution:

  • Demographics

  • Psychographics

  • Competitive Use

  • Category Analysis and Use

THE TOOLS

We’re a comprehensive team that can help discover, plan and manage your day to day marketing needs including:

  • Digital & New Media Promotions

  • Media Planning and Purchasing

  • Local Store Marketing

  • Street Teams 

  • POS Design/Production

  • Consumer Promotions

  • Public Relations

  • Social Media

  • Brand Advertising

  • Training Programs

  • Menu Design

  • Recipe Development

  • Promotional Events

  • Printing/Fulfillment

  • Incentive Programs

  • Sweepstakes/Contests

 

BEVERAGE CONSULTING

By understanding who your customer is, we know what they want and can build a plan that solves for what they demand...

We provide ideation, development and coordination for a strategic Beverage Marketing Plan designed to deliver a strong return on investment and increase both guest checks and counts.  

THE TOOLS

Benchmark Development

  • Current Sales & Pmix Review

  • Costs & Margins Analysis 

  • Drink Category  &Product Review

  • Product Inventory & Mandate List

  • Beverage Calendar: Pipeline, Testing & Promotional

Beverage Marketing Tactics

  • Menu Refresh, Engineering & Development

  • LTO/Seasonal Promotions

  • Guest Incentive Programs - Sweeps, Value-Added: Happy Hour, Small Plates, etc.

  • Team Training Programs - Videos/Mobile Apps/Merchandise

  • Team Incentive Programs

  • Field  & National Marketing Promotion

Beverage R&D

  • Industry & Consumer Trends

  • Products & Flavor Innovation

  • Current Sales & Pmix Review

  • Pipeline Process:Vendor Mixology Sessions,Panel Tasting, Consumer Screening/Panel Diaries, Store Testing

Vendor Relationship & Management

  • Product Portfolio Review & Brand Focus

  • Leverage Programs & Opportunities

  • Product Depletions

  • Vendor Invoice Management

 

contact us

DT Marketing   
  200 Spectrum Center Dr.

Suite 300

Irvine, CA 92618


1-949-836-7601

info@dtmarketing.net

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