TARGET

POSITION

MONITOR

REFINE

ABOUT US

DT Marketing is a boutique full-service marketing agency headquartered in Irvine, CA. Our team is comprised of professionals with experience in all genres including restaurants, consumer packaged goods and retail. Founded on the principles of utilizing consumer research to gain insights about your customers to develop a strategic plan.

We help clients grow by providing: branding and business operations growth strategies. Design creative that has a strong impact on the target. Build customer feedback mechanisms for profitable new product expansion. Consumer segmentation/profiling modeling and research.

Our Mission: successfully position our client brands and products to effectively target, reach and satisfy consumers while maintaining a strong ROI.

research

RESEARCH & ANALYTICS

The opportunity grows when you better understand how your customers segment into like behaviors, expectations and usage of your brand. DT provides a comprehensive read, by customer type of your brand and products' appeal:

Gap Analysis Price/Value
Price Sensitivity
Sales Drivers
Target Audience
Psychographics
Demographics

Competitive Use
Brand Fit
Brand/Category Use
Benchmarking
Who Visits More Often

THE TOOLS

Competitive Attitude & Use
Segmentation/Consumer Profiling
Menu Architecture/Innovation
Menu Pricing/Strategy & Design
New Product Pipeline/Ideal Pricing Analysis
Customer Satisfaction Tracking

marketing

INSIGHT DRIVEN MARKETING

The cost of doing business today results in fewer chances at reaching targeted customers with impact. We strive to remove as much of that chance as possible. Insights are key to developing a strategic plan that leads to a successful execution:

Demographics
Psychographics
Competitive Use
Category Analysis and Use

THE TOOLS

We’re a comprehensive team that can help discover, plan and manage your day to day marketing needs including:

Digital & New Media Promotions
Media Planning and Purchasing
Local Store Marketing
Street Teams
POS Design/Production
Consumer Promotions
Public Relations
Social Media

Brand Advertising
Training Programs
Menu Design
Recipe Development
Promotional Events
Printing/Fulfillment
Incentive Programs
Sweepstakes/Contests

beverage

BEVERAGE CONSULTING

By understanding who your customer is, we know what they want and can build a plan that solves for what they demand...

We provide ideation, development and coordination for a strategic Beverage Marketing Plan designed to deliver a strong return on investment and increase both guest checks and counts.

THE TOOLS

Benchmark Development

Current Sales & Pmix Review
Costs & Margins Analysis
Drink Category &Product Review
Product Inventory & Mandate List
Beverage Calendar: Pipeline, Testing & Promotional

Beverage Marketing Tactics

Menu Refresh, Engineering & Development
LTO/Seasonal Promotions
Guest Incentive Programs - Sweeps, Value-Added: Happy Hour, Small Plates, etc.
Team Training Programs - Videos/Mobile Apps/Merchandise
Team Incentive Programs
Field & National Marketing Promotion

Beverage R&D

Industry & Consumer Trends
Products & Flavor Innovation
Current Sales & Pmix Review
Pipeline Process:Vendor Mixology Sessions,Panel Tasting, Consumer Screening/Panel Diaries, Store Testing

Vendor Relationship & Management